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Abby Aker
Abby Aker

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Published in

Medium.design

·Pinned

How to design a cupcake

How designers can think like PMs to embrace iteration and fast-forward user feedback. — Businesses can better improve their product and compete within their marketplace when they make small, incremental steps to build toward a vision. This is because by starting small, they’re able to quicker weed out good ideas from bad ones with real user feedback that minimizes effort wasted. …

Design

5 min read

Designers Make, Product Managers Bake
Designers Make, Product Managers Bake
Design

5 min read


Oct 15, 2021

Designing with words

In my experience, a good way to grow as a designer is to apply the principles I’ve learned from product and graphic design to different areas of design. Lately I’ve been thinking about how to use writing, or more specifically, product writing, as an opportunity to look at design from a new angle and stretch my skills As I looked for writing resources, I put together a list of the ones I found most helpful. The articles are mostly tactical, so if you working on a project that entails writing now, many of them will be immediately relevant.

Copywriting

1 min read

Copywriting

1 min read


Oct 11, 2021

On mapping out product copy

To structure your piece, it’s a good idea to practice writing modularly. Treat each paragraph or section as a building block. Write them individually, and build on your ideas as you go. Modular writing lets you focus on one concept at a time and reshuffle things when you need to. Nicole Fenton & Kate Kiefer Lee (2014). Nicely Said.

Ux Copy

1 min read

Ux Copy

1 min read


Published in

Medium.design

·Feb 8, 2021

Design Inspiration, 2.05

Twice a month our design team meets to talk about our work and share links that we found interesting or enjoyable in some way. Here’s what we looked at this week: 1. I purchased a dog DNA test from Embark and found their setup, testing, and results to be delightful…

2 min read

Design Inspiration, 2.05
Design Inspiration, 2.05

2 min read


Published in

The Medium Blog

·Dec 8, 2020

Level Up Your Following

Writers: Keep your readers in the loop by letting them subscribe to email updates. You own your subscriber list. — This past year, Medium has given readers and writers more control over the stories they see by emphasizing follows over algorithms. Now, writers, you can take your follower list one step further. Let your fans know when you’ve published something new from their email inbox, in addition to when they…

Email

3 min read

Level Up Your Following
Level Up Your Following
Email

3 min read


Published in

Creators Hub

·Oct 23, 2020

6 Tips to Grow Your Newsletter

If you’ve started a newsletter and are searching for ways to improve it, consider these tips as food for thought — We checked in with Abby Aker, lead designer of Newsletters, on what’s useful to know to grow your newsletter. 1. Check sign-up copy When a reader signs up for your newsletter, it’s a sign of trust and connection. Think about who your ideal audience is. How do they communicate? What type of language do…

Newsletter

3 min read

6 Tips To Grow Your Newsletter
6 Tips To Grow Your Newsletter
Newsletter

3 min read


Published in

The Medium Blog

·Aug 24, 2020

Write Here, Right Now

Writing newsletters just got easier. — Since launching Medium Newsletters in June, we’ve been happy to see many publications on Medium use them. Our last post noted improvements to come and we’re excited to share our latest progress. If you use Newsletters, you may have recently noticed a change to the editing tool. Originally, emails could…

Newsletter

3 min read

Write Here, Right Now
Write Here, Right Now
Newsletter

3 min read

Abby Aker

Abby Aker

396 Followers

Inky pen, big watch, lots of water. Design @Medium.

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